Brand Identity & Digital Design

Carulla.com

Visual Design & Brand Consistency

Role: Web & Graphic Designer
Company: Grupo Éxito
Location: Medellín, Colombia
Dates: 2013 – 2017

I led the visual design of Carulla.com, a premium supermarket brand under Grupo Éxito. I was responsible for creating and maintaining consistent brand visuals across web banners, digital campaigns, and printed materials, including POS.

Designed and delivered over 200 weekly promotional banners for the homepage and category sections.
Coordinated visual rollout for national campaigns across web and retail stores.
Maintained and organized the brand’s digital asset library to improve production flow.

BTK Australia

Brand Identity & Digital Assets

Role: Graphic & Web Designer
Location: Brisbane, Australia
Dates: 2024

I redesigned the visual identity for Baby Toddler Kids Australia, developing a new logo, color palette, digital assets, and templates for social media and manuals.

Created a flexible brand system with logo variations, icons, and typographic styles.
Designed digital manuals, product visuals, and promotional banners.
Delivered fully editable Canva templates for the internal team.

EMPANADAS FOR YOU

BRAND DESIGN & SOCIAL MEDIA ASSETS

Role: Freelance Graphic Designer
Client: Empanadas For You
Location: Brisbane, Australia
Date: 2024

I designed the full visual identity and promotional materials for Empanadas For You, a local Colombian food brand. The goal was to highlight the handmade, nostalgic essence of the product while keeping a modern and playful visual style that resonates with both Latin and Australian audiences.

Created the main logo and a mascot version featuring a cartoon empanada character.
Designed an A5 flyer (print and digital) with cooking instructions and brand messaging.
Developed carousel images for social media with warm tones and emotionally engaging copy.
Illustrated custom backgrounds, icons, and visual elements in a nostalgic and cheerful style.

Photography & Video

Vintage Ice Cream Cart

Product & Lifestyle Photography

Role: Photographer & Video Editor
Location: Brisbane, Australia
Dates: September 2024

Produced product and lifestyle photography with a nostalgic tone for a local brand. Final assets were used for both social media and printed promotional materials.

Styled, shot, and edited full photo sessions.
Created a promotional reel for Instagram and website.
Delivered edited galleries for print and digital use.

Latin Group Events

Concert Media Coverage

Role: Photographer & Video Editor
Location: Brisbane, Australia
Dates: September 2024

Produced product and lifestyle photography with a nostalgic tone for a local brand. Final assets were used for both social media and printed promotional materials.